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Vehicle advertising: The most cost effective marketing tool available
Advertising on cars delivers your message to a mass audience, creates a buzz factor, and can be very cost effective…
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Drive up business profits with vehicle advertising
Vehicle wraps have become red hot for business promotion, and the chief reasons according to industry experts are affordability and effectiveness…
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Interview with Lion Media UK Founder
To gain a deeper understanding into the vehicle advertising industry we interviewed Luke Moody…
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Exciting opportunities How it works
Navigate through the menu below to find out all you need to know about what we offer.
- Concept
- Revolutionary Media
- The Power of Vehicle Adverting: The Statistics
- Value for Money
- Start advertising: The process
- Vehicle gallery
Concept
The concept couldn’t be simpler!
We market your brand or product in an extremely effective manner by affixing a professional, targeted advertisement onto vehicles belonging to private individuals based in your targeted area. After installation, your advertisement is maintained and checked regularly by our team of inspectors who then issue you with a monthly update containing the vehicle journey history designed to verify the high levels of exposure your brand receives.
Revolutionary Media
Our pioneering vehicle media concept offers an innovative, revolutionary and alternative solution to developing brand and product awareness. The ground-breaking nature of this emerging media technology generates significant speculation and stimulates interest in its own right thus adding to and maximising the exposure of the specific advertising brand or product. We are regularly approached by genuinely interested individuals who are keen to find out more about the product and the nature of the business as the concept fascinates them.
According to the governments national travel survey, an average person currently spends around 6 working weeks a year traveling by car or van [1]. We in the UK spend a vast amount of time behind the wheel, the majority of which is spent observing the vehicle in front. This is an excellent opportunity to expose the consumer to your brand or product. A driver is able to observe an advertisement on the vehicle in front and in doing so remains focused on that vehicle and subsequently its behavior, therefore the safety of the driver remains uncompromised.
The Power of Vehicle Adverting: The Statistics
Vehicle advertising is a mass advertising medium which is capable of delivering millions of impressions on our busy UK road network and in densely populated areas. Research conducted by 3M shows that a vehicle wrap will be seen by more than 3,000 people an hour* (30,000 - 70-000 views per day) making it a high impact medium with outstanding head-turning ability.
Vehicle advertising has the ability to reach many potential customers including the giant untapped resource of motorway audiences, otherwise made very difficult due to UK motorway billboard laws. With outstanding value for money and the potential to deliver millions of impressions, vehicle advertising is a revolutionary and exciting medium which presents a strong case both economically and socially.
Advertising on buses and taxis is already proven as a successful cost-effective, high-impact way of advertising for many brands. We have succeeded in broadening the boundaries of transport advertising by incorporating the private motorist along with corporate vehicle fleets, a formerly untapped resource.
Value for Money
We respect that ultimately, you as the client are seeking the lowest CPM (Cost per thousand impressions) possible. This is why we offer fantastic packages with attractively low CPM figures, giving you maximum value for money and therefore maximum return on your investment. We are able to accurately estimate the number of views your advertisement shall be exposed to using a collaboration of in depth government studies, our own research studies and our unique Location History Feedback System (LHFS). This enables us to project accurate impression data and ensure maximum exposure of your brand or product. Your advertisement shall travel a minimum of 500 miles per month therefore generating significant exposure for your brand. Bearing in mind this is our minimum required distance travelled and so in most cases the vehicle shall cover a larger distance. Government research shows that average vehicle speeds within inner city areas are as low as 9.3mph, allowing potential customers to view your advertisement comprehensively [2].
Our vehicle media has the potential to reach hundreds of thousands of prospective customers at a lower cost per impression than any other form of advertising. To cover a single black taxi in your brand livery, taxi advertisers often charge in excess of £5,000 a year! We are able to offer our service for a fraction of the price with the additional bonus of our monthly feedback system to provide reassurance that your advertisement is well kept.
Research conducted into the current advertising industry prices suggests that vehicle graphics are the most cost effective advertising tool available. The following table shows the results of the comparisons made:
| Advertising Method | Cost per hundred Impressions |
|---|---|
| Radio | £1.21 |
| TV | £0.48 |
| Poster Roadside | £0.12 |
| Direct Mail (Shared Mailing) | £1.94 |
| Newspaper Ad | £0.49 |
| Vehicle Advertising** | £0.04 |
The outdoor advertising market continues to grow rapidly as consumers venture out of the home more frequently mainly due to the adoption of a more active lifestyle. As we see increasing people out and about, vehicle advertising promises to be a hugely effective media technique unrivalled in its ability to communicate your brand in a fresh manner with high impact at a very affordable cost.
* The final figure will depend on your route and travel times, calculated using 3M MOVIE (measurement of vehicle image effectiveness).
** Data from independent 3M statistics- NB Figures based on other drivers and passengers only and exclude pedestrians
[1] Source: National Travel Survey 1999 – 2001. According to the National Travel Survey 1999 - 2001, the average person spent 22.51 minutes per day as a car or van driver, and 13.31 minutes per day as a passenger. This gives a total of 35.82 minutes per day spent traveling by car or van. Analysis of the Government's 10 year transport plan by Professor Phil Goodwin of University College London has shown that the Government's original forecasts for the 10 year transport plan would result in a reduction of 0.7% in the average time spent per mile driven. Figures based on a 37 hour working week. After factoring in the 10 year plan's predicted 17% increase in traffic levels (miles driven), this results in approximate daily travel times in 2010 of 26.14 minutes as a driver and 15.46 minutes as a passenger, totaling 41.6 minutes per day – 252.4 hours per year.
[2] Source: Department for Transport: TSGB 2007: Traffic speeds - data tables
http://www.statistics.gov.uk/StatBase/Product.asp?vlnk=2560&More=Y
Start advertising: The process
To start advertising your brand or product with us is easy; simply follow the sequence below which shows the basic steps involved in the process.
| Step 1 | Submit Order Form |  |
Start the process by indicating your requirements in our simple online order form which takes no longer than 5 minutes to complete. |
| Step 2 | Receive conformation of vehicle availability |  |
Once the online order form is submitted, we evaluate your marketing requirements and subsequently assign appropriate carefully chosen vehicles(s) to your campaign. We will inform you via email when this process is complete. |
| Step 3 | Submit graphics/text/logos wanted on your advertisement OR submit your own design to sales@lionmedia.co.uk |  |
When conformation is received that we have assigned appropriate vehicles to your campaign it is your duty to supply graphics in electronic format. This can be done through emailing as an attachment or submitting a link to the files we require. We require ALL text, logos and images you wish to appear on your advertisement. |
| Step 4 | Receive invoice for your chosen advertisement package. |  |
Once your graphics are received, you shall be invoiced for the advertisement package and installation. This shall be in the form of an email or you may request a hard copy to be posted by mailing sales@lionmedia.co.uk. Note that we are unable to continue with the process until the invoice is paid in full. |
| Step 5 | Start of Campaign: Vehicle Graphics Applied |  |
Once payment is received, graphics are applied to the vehicle by experienced, professional fitters and this marks the start of your advertising campaign. |
| Step 6 | Receive Monthly Feedback during your campaign |  |
Once the graphics are applied and the vehicle is running, our involvement does not stop there. During the campaign, you will receive a monthly feedback document via email indicating the progress and journey history of your assigned vehicle(s) in the form of our exclusive Location History Feedback System (LHFS). |
| Step 7 | End of Campaign: Graphics Removed |  |
Upon reaching the end of your campaign period, all graphics are carefully removed by experienced professionals. Your message will have now been viewed by potentially hundreds of thousands of people and the awareness of your campaign significantly increased. |
If you have a question about our services or would like to get in touch with a customer service representative simply fill in our contact form and we shall endeavor to address your request within 48 hours.